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2.79 Million in Organic Sales in 8 Months with an Optimized E-commerce Website
1. Client Overview
Industry: Mobile Accessories
Products/Services: Smartwatches, AirPods, and other mobile accessories
2. Initial Goals and Challenges
Implementation
Initial Sales Target:
The client had just started their online business and aimed to grow month-to-month, leveraging their existing offline store.
Key Challenges:
- Minimal social media presence
- Starting SEO from scratch
- High competition in the mobile accessories industry
3. Web Development Services Provided
Improvements Made:
- Website Redesign (UX/UI Improvements):
Developed the website with a focus on user experience, ensuring an intuitive and seamless interface for customers. - SEO Enhancements:
All products were SEO optimized with well-researched meta tags, headers, and image alt texts. The website achieved a first-page ranking for the brand name. - Performance Optimizations:
Enhanced site speed and minimized code to ensure fast loading times and smooth performance.
4. SEO and Content Strategy
SEO Techniques Implemented:
- Conducted thorough keyword research to identify high-traffic, low-competition keywords.
- Implemented on-page SEO techniques, including optimizing meta descriptions, title tags, and header tags.
- Built high-quality backlinks to improve domain authority and search engine rankings.
- Utilized local SEO strategies to attract nearby customers.
Content Strategy:
- Produced high-quality product guides and video tutorials relevant to mobile accessories.
- Posted new content twice a week to keep the audience engaged and improve SEO rankings.
5. Social Media and Traffic Generation
Social Media Platforms Integrated:
Instagram and Facebook
Traffic Generation Strategies:
- Launched combo offers and significant discounts to attract customers.
- Created engaging social media content to build a strong online presence.
6. Results and Performance Metrics
Website Traffic Growth:Between October 2023 and June 2024, the website saw 243,000 visits due to targeted SEO and engaging content. The month-over-month growth is shown in the following graph:
Monthly Sales Figures (Oct 2023 – June 2024)
Sales Growth: The client’s online sales grew to ₹2,793,632 in organic sales over 8 months, thanks to a user-friendly website, effective SEO, and strategic promotions. Monthly sales figures are detailed below
Monthly Sales Figures (Oct 2023 – June 2024)
Conversion Rates:
Conversion rates improved from 1% to 3.5% over the campaign period. This significant improvement indicates that more website visitors were making purchases, a direct result of the optimized user experience and targeted marketing strategies.
7. Challenges and Adjustments
Major Challenges Encountered:
- Increasing domain authority in a competitive market.
- Handling website downtime and ensuring consistent performance.
- Keeping up with the content production schedule and maintaining quality.
Adjustments Made:
- Revised the backlink strategy to focus on higher quality links.
- Upgraded hosting solutions to prevent downtime and improve site performance.
- Streamlined content production processes to ensure consistent and high-quality output.
8. Results
Achievement of Sales Target:
By focusing on a comprehensive SEO strategy, high-quality content, and a user-friendly website, the client surpassed their sales target, achieving over ₹2.75 crore in organic sales within 8 months.